Our Core Values
Curiosity. A desire to know.
We are curious and interested. We want to know the why and how. We ask probing questions and welcome diverse, even opposing, information, views and ideas. We never settle for the obvious, easy or conventional. We do not assume. We look for facts and evidence to inform our strategy and measure our impact. We test and refine. We delight in deepening our understanding.
Listening. To hear with thoughtful attention.
We listen to each other, our clients, the media and the culture. We listen to foster respect, empathy, inclusion and shared purpose. To unlock a universe of possibilities. To catch the nuances, learn when to change course, and allow the best ideas to rise to the top, whatever their source. To understand, appreciate and celebrate diverse perspectives and ideas.
Collaboration. To work together.
We collaborate to bring out the best in each other and our work. We adapt and innovate based on the exchange of diverse ideas and perspectives. We encourage each other and ourselves to actively engage and contribute. We are receptive to feedback and constructive in how we give it.
Creativity. Involving originality of thought and expression.
We challenge ourselves to be creative in how we think, communicate and tell stories. We recognize and reward fresh thinking and innovation. We invent and develop original ideas. We access and encourage our imaginations.
Excellence. The quality of being outstanding, surpassing ordinary standards.
We aim for excellence in every aspect of our work and culture. We take the extra step to be the very best. We are clear and compelling in our communication. We think critically while fostering positivity. We partner with our clients to advance their missions and achieve big picture goals while getting the details right. We aim to delight and surprise with work that surpasses expectations.
