At Momentum, we are intrigued by the amount of media attention Millennials garner.

Here are just a few stories about the demographic this week:

  • Millennials are a generation of super savers in the economy
  • Only 20% of Millennials worry a lot about their digital privacy
  • Millennials understand the future of work better than anyone

PR Week also released an interesting article, “Six reasons why Millennials aren’t the social gurus you think they are”, which questions the assumption that Millennials are the “social generation.” After examining these reasons, we would like to offer tips for Millennials to improve their social media skills.

  1. Millennials have Social ADD: Steve Jobs once said “Do not try to do everything. Do one thing well.” When building the social media presence of a company, begin with only a handful of platforms and develop a strategy to utilize them effectively.
  2. Millennials lack social strategy: The best brands speak with one, cohesive voice across their social media platforms. Develop an overarching message or campaign that can be tied throughout all platforms but tailored to your unique audiences.
  3. Millennials struggle with brand voice: When you develop social content for a brand, put yourself in the brand’s shoes. Consider not only what the brand is trying to say, but how they want to say it.
  4. Millennials misunderstand social media for internal communication: More companies are using social media to communicate amongst employees. Keep your tweets and posts professional while providing useful information to your company.
  5. Millennials post too much: Posting too much is just as bad as not posting at all. Your audience’s time and attention is vital – consider the best times, days of the week, and frequency to post.
  6. Millennials forget about social etiquette: Very little is private on the internet. Today, many employers are checking on their employee’s social media. If you don’t want your boss to see it, don’t post it!

We hope these tips helped. Remember, not all social media is for your brand! New platforms are created almost every day (see: Meerkat, Periscope, etc.). Pay attention to the latest trends, but pick and choose the ones you want to capitalize on based on your strategy and potential effectiveness. Leave a comment and let us know if you have any other tips for the “social generation.”