Philharmonia Orchestra of New York (PONY), an ensemble of over eighty of New York’s finest musicians, has retained Momentum Communications Group.

Momentum will be providing an integrated suite of services including media relations, marketing and ticketing coordination, social media, website, digital marketing and advertising.

Lincoln Center Festival 2015PONY’s members have played with all the major Lincoln Center ensembles, including the Met Opera Orchestra, New York Philharmonic, New York City Ballet Orchestra and the former New York City Opera Orchestra. They are joined by recent graduates of America’s finest conservatories, such as The Julliard School and Manhattan School of Music. The orchestra uses technological advances and a project-based business model to innovate classical music performance.

“We are excited to team with Momentum to help spread the word that orchestral music can be a multi-sensory experience,” said Atsushi Yamada, Principal Conductor, Philharmonia Orchestra of New York. “Working with Momentum will help us achieve our goal of destroying preconceived notions of classical music.”

PONY’s season premiere will take place on March 29-30, 2016 at Rose Theater at Jazz at Lincoln Center, featuring a 200-member chorus including students coming from as far as high schools in Japan , as well as locally from The College of New Jersey. PONY invited the students to perform in the concert through Project Hand-in-Hand, which aims to support the recovery of the East Japan disaster by creating international friendships and exposing students to global views.

“Our firm is proud to work with Maestro Yamada and PONY, to showcase some of the world’s finest musicians and music and choral students,” said Jim Miller, President of Momentum Communications Group. “Through the varied services that we will be providing to the entire PONY team, we will be spreading the word about a host of topics including the Tōhoku disaster, how technology is playing an increasing role in a symphonic production, the importance of music education in schools and the evolving business model for orchestral musicians.”

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