Momentum has launched a social media campaign for the New York Society for Ethical Culture (Ethical NYC) inspired by Brandon Stanton’s popular Humans of New York series. The campaign, Ethical Humans, highlights how Ethical NYC members and constituents incorporate ethics into their daily lives.

Ethical Humans kicked off on September 11 with a profile of Favio, a 20-year-old Haitian immigrant who, after experiencing the earthquake in 2010, embraced community service as a way to overcome his PTSD. The next post profiled Michelle Ainsworth, a transgender woman who recently underwent transition surgery and was featured in a heartwarming photo series with her partner in The New Yorker earlier this year. Up next is Mita Carriman, creator of an online memorial crowdfunding platform, and the cast of SHE, a choreoplay examining sexual violence against women and girls running at Ethical NYC’s Concert Hall in late October.

Check out the campaign by following Ethical NYC on Facebook and Instagram.