For years, nonprofit media relations followed a familiar playbook: Land the TV hit, secure the top-tier print feature, celebrate the byline. That model still matters, but it’s no longer enough. Today’s media landscape should be treated like an all-you-can-eat buffet — and you don’t want to be the fruit or salad. If we want our…

You’re Not the Bachelorette? You Still Should Be Prepared for your Crisis April 2026 Your Crisis Is Coming, Ready or Not Credit: @bachelornation on Instagram Taylor Frankie Paul of The Bachelorette We may not like to admit it, but most of us have an appetite for a bit of schadenfreude — that feeling of delight…

Crisis communications for nonprofits often comes down to two things: how quickly an organization recognizes when a narrative is shifting, and how it responds. If you watched Traitors, the reality competition show where contestants try to identify “traitors” secretly working against a group of “faithfuls,” you saw a surprisingly clear example of that dynamic. In…

What’s Your Nonprofit’s Super Bowl? March 2026 The Super Bowl & Other Trends Your Nonprofit Should Engage With Major pop culture events such as the Super Bowl teach us that the era of aloof, polished brands on social media is over. The best brands are visible within their community. They engage their audience by referencing…

My mother’s favorite movie is “Field of Dreams.” I’ve never seen it in full (sorry Mom), but there’s a famous line that constantly bounces around in my head: “If you build it, he will come.” To me, it highlights this universal truth: A community needs a place to commune. Because we live in an increasingly…

Heated Rivalry and Cool Media Training February 2026 Media Training for the Best Version of Yourself Courtesy HBO Max/Connor Storrie and Hudson Williams, stars of Heated Rivalry If you’re a human on the internet, you’ve heard of the Canadian hockey show that’s become a worldwide phenomenon: Heated Rivalry. The show follows two rising hockey stars,…

Why Media Training Works in Nonprofit Public Relations I was an uninvited guest to my first media training session.  In my prior life as a journalist, I was one of the reasons why people got media training, which is designed to help newsmakers do a better job of being interviewed by reporters. Journalists, of course,…

A Few Predictions January 2026 Credit: RDNE Stock Project Welcome to 2026. No one knows exactly what the future holds, but if what’s past is prologue, here are a few trends we see continuing in the New Year based on what we saw in 2025. First, the demand for crisis communications is likely to grow.…