Lisa Quirindongo, Momentum’s senior media strategist, shared pitching strategies with the team at a Lunch & Learn session on January 19. Drawing on her previous experience as a broadcast television reporter, Lisa offered four story elements necessary to capture a reporter’s interest.   First, the reporter needs to see a dramatic point of conflict. This…

Marie Gentile, director of communications at The New York Academy of Sciences, joined Momentum for our inaugural Lunch & Learn, a monthly series of events connecting leaders in communications, nonprofit and media with the agency team. Marie focused on two elements crucial to PR agency success: understand your client’s perspective and know your client’s industry. Marie stressed the importance of understanding the fundamentals…