Sara De Sciscio, publicist at People Magazine, joined the Momentum team for this month’s Lunch and Learn. Previously an intern at Momentum, Sara discussed her unique role as a publicist for the news outlet where she promotes People’s stories to other outlets, such as radio and TV segments. Sara stressed three important steps when writing…

Every musician will tell you they have the coolest new single, every restaurant will tell you they make the tastiest food, and every organization will tell you they possess the greatest mission. Moral of the story – everyone thinks they are the best and that the entire world cares to hear their wonderful story. In…