Sullivan Steps Up is a campaign dedicated to helping businesses and individuals in Sullivan County step up to economic opportunity. Momentum has been working with Sullivan County since January 2018 to bring this campaign to life, and it is now several months into its public-facing phase. It is our goal that by connecting the community…

What social issues are worth a status or post on social media? In 2012, Oreo was one of the first brands to cause controversy in showing support for a gay cause. They posted a rainbow-stuffed cookie on Facebook in support of the annual Pride events. While over 157,000 people liked it, the post also caused outcries of boycotting the famous cookie. With just one opinionated Facebook…

Momentum came across this great article about nonprofit stories and the different forms they come in. Read the article below: Many nonprofit stories take the form of online videos, but there are plenty of other forms. Consider the following examples for inspiration.   Oral history: The ACT UP Oral History Project documents the history of…

Tell me a story. It’s something we have all been saying in one form or another since we were very young.  The love of a good story lasts a lifetime.  It’s what drew me to reporting and what led me to a career in public relations. As a television reporter at the ABC affiliates in New…

Our clients love op-eds.  It is true that our specialization (education and non-profit) lends itself particularly well to this form of expert opinion. It is equally true that an op-ed that offers fresh insights, suggests solutions, looks at an idea in a broad context, and stimulates our thinking and touches our hearts in the process,…