Philharmonia Orchestra of
New York (PONY)
Establish PONY as an innovative new orchestra out to revitalize classical music for younger audiences.
Launch “The Future is Classical” integrated marketing campaign encompassing PR, social media, web, email marketing, events and advertising. Position PONY concerts as immersive, sensory experiences.
Successfully established the PONY brand, acclaimed as “among the most progressive modern orchestras” in the press. Sold out performances for both nights of Lincoln Center season premiere, with 72% of the audience under the age of 55. 96% of audience said they would attend future shows.
Momentum has been instrumental in helping us build the Philharmonia Orchestra of New York brand. Sold out concerts. Tremendous media attention. An active and growing fanbase. Their passion, creativity and inspired marketing solutions have helped us establish an audience and advance our vision for the future of classical music.
